Learn the Difference Between a Buyers Agent and a Real Estate Agent
When buying property in Hornsby, many people wonder whether they need a buyers agent or if a traditional real estate agent will suffice. Understanding the difference between these two roles is essential to making a smart, informed decision—because who you choose to work with can significantly impact your property buying experience.
At Buyers Agent Group Hornsby, we act exclusively for you, the buyer. Our role is to make the buying process simple, strategic, and stress-free while ensuring you get the best possible property at the best possible price.
What Is a Buyers Agent?
A buyers agent is a licensed property professional who works solely for the buyer in a real estate transaction. Unlike a selling agent, who represents the vendor, a buyers agent’s priority is to protect your interests, negotiate the best terms, and help you make an informed purchase.
What Does a Buyers Agent Do?
Conducts tailored property searches to match your criteria
Evaluates market trends, recent sales, and property values
Provides access to off-market and pre-market properties
Develops negotiation strategies to save you money
Handles auction bidding on your behalf
Guides you through the entire buying process, from search to settlement
With a buyers agent on your side, you eliminate guesswork and gain a trusted advocate in what is often one of life’s biggest financial decisions.
What Is a Real Estate Agent?
A real estate agent (or selling agent) is engaged by the seller to market and sell a property. Their job is to secure the highest possible price for the vendor. While they must treat buyers fairly under the law, their loyalty and fiduciary duty always lie with the seller—not you.
Key Differences Between Buyers Agents and Real Estate Agents
| Feature | Buyers Agent | Real Estate Agent |
|---|---|---|
| Represents | The Buyer | The Seller |
| Paid By | The Buyer (fixed fee or commission) | The Seller (via commission) |
| Primary Goal | Find the best property & deal for buyer | Maximise price for seller |
| Market Access | On-market & off-market properties | Primarily on-market listings |
| Negotiation Focus | Reduce price & improve terms for buyer | Secure highest price for vendor |
Why Choose a Buyers Agent in Hornsby?
Working with a local buyers agent gives you an unmatched advantage in Hornsby’s competitive property market. Our team provides:
Personalised advice and buying strategy tailored to your goals
Access to exclusive off-market and pre-market opportunities
Expert negotiation to save you money and reduce risk
Comprehensive property due diligence for peace of mind
Emotional and logistical support through every stage of the process
Our Professional Credentials
We uphold the highest industry standards as:
Certified graduates of the Buyers Agent Institute
Members of the Property Investment Professionals of Australia (PIPA)
These credentials reflect our commitment to ethical service, ongoing education, and client-first advocacy.
Case Study: Securing a Hornsby Home Off-Market
Recently, a first-time buyer approached us feeling overwhelmed by competitive open homes and pushy selling agents. They wanted a home in Wahroonga with easy access to transport and a great school zone—but were constantly outbid.
Our team created a targeted property search and leveraged our local network to access an off-market listing. We negotiated a strong deal under budget and guided them through the entire process stress-free. Today, they’re happily settled in a home they love.
The Bottom Line
The key difference between a buyers agent and a real estate agent is who they represent. A buyers agent works for you—ensuring your needs, budget, and goals come first. If you want to feel confident, informed, and fully supported when buying property in Hornsby, a buyers agent is your best ally.
Learn More About Our Services
Discover how we help buyers secure properties in Hornsby and surrounding suburbs with expert advice, local insight, and a fixed-fee model. Visit our Buyers Agent Services page.
Ready to Get Started?
Reach out to Buyers Agent Group Hornsby today to book a free consultation and learn how we can help you buy smarter, faster, and with confidence.
